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This shows the Dog office in Last Tuesday mode in October, November’s is today!
This was from October’s Last Tuesday, next one is imminent.
Those of you not passing through Glasgow’s Queen Street station regularly might not be aware that it’s currently home to the world’s most elaborate QR code. Helpfully placed at around the average adult’s knee height, I was immediately intrigued - could this be a piece of poetry, a novella, or an undiscovered Shakespeare play perhaps?
Disappointingly, it turned out to be just a very very long URL… I’m guessing many phone cameras wouldn’t even have been able to scan this. The moral of the story is: Shorten campaign URLs for QR codes!
We were too late too ;) (via It’s NEVER Too Late. - The Next Web)
2011 INTERNET TRENDS
Mary Meeker (former Wall Street analyst turned venture capitalist at KPCB) has released her well-recognized Internet Trends 2011 report. Presented at the Web 2.0 Conference in San Francisco this week, the report–which is publicly available –captured 11 key trends based on various points of analysis.
Full Story: PSFK
The Mobile Mix
Always need to take the source of these things into account, this one is from a mobile ad platform….
Stephen Elop, President of Nokia Corporation and ex of Macromedia and Microsoft talks innovation… Well worth a watch, describing something akin to the vision for Last Tuesday towards the end and explaining - It is everybody’s job to innovate
Adrian Jeffery (affectionately known as Ad Man when he’s around the office) kindly agreed to speak at Last Tuesday a couple of months back and gave a great presentation called The Birth of Modern Advertising about how DDB changed the advertising world when they won the VW account in 1959 (and I quote).
Being a techy, this wasn’t something I was aware of but found it fascintaing. This was the ad that changed it all…
Bill Bernbach’s pearls of wisdom were also amazing, particularly the prophetic “Word of mouth is the best medium of all”, given the current importance of social media in marketing, and finally, the one for all techies to attach to their monitor:
Adapt your techniques to an idea, not an idea to you techniques.
Controversial? :)
Thanks Adrian!
Last Tuesday…
Is an event organised and hosted by Dog Digital, so called because it occurs on the last Tuesday of each month, and also as a homage to First Tuesday.
The focus is innovation, across the broad range of areas we work in, so topics have been diverse - including advertising, broken link checking, responsive design and photography websites so far (amongst others).
We try to have an internal and external speaker each month, and recent speakers have included Hoss Gifford and Adrian Jeffery.
I’m posting this (bad!) pic from last month since we’ve had to postpone today’s event til next week. Our November speaker, Brendan Dawes, was in town so popped in to visit and showed off protoypes of the awesome Popa.
Official: Dogs more popular than lightbulbs
We put these badges out at one of our Last Tuesday events (more on those to follow). They’re all about innovation and, err, Dogs…
